Monday, April 24, 2006

 

The New Shopgirls in Kabul

Latifa and the group discuss plans for the joint retail store during day 2 of training.

A thoughtful Laila takes in the discussion during training day 2.


Business partnering outside the family is not in the Afghan DNA. But at yesterday’s training session, the Afghan genetic code may have been rewritten. 11 of our associates have decided to cross family lines and invest and partner in a joint retail store. This is big news. At first, their recommendation was that Bpeace buy them land to build the store. LOL But it may have been a bit of a negotiating ploy, because instead Toni suggested that perhaps Bpeace would cost-share their rent for a limited time, after we reviewed a business plan for the store. After a bit of discussion, they thought this was a good idea.

There are many hurdles. Toni threw out several. Will you pay your salespeople straight salary or salary plus commission? The discussion was fascinating. After starting with straight salary and offering the salesperson small gifts if he/she did well, they moved onto salary/commission so that the salesperson would have a vested interest in the growth of the business.

And what if one of the partners can’t pay her share of the rent that month because her products didn’t sell that month? They came up with the idea of a “charity box.” Each partner would put in 1% of sales into this reserve fund, so that a partner could borrow from it in any given month to pay the rent.

It was WONDERFUL to see the associates debate different aspects of the store. Toni suggested that they submit a plan to Bpeace by the middle of June, so that they could get the store opened by October when the next mission is here, so Bpeace could attend the grand opening.

We have been promoting partnership among the associates for a while, and the December Bpeace mission suggested a joint store, but got a cool reception by the associates at the time. Seeds get sown. Eventually something sprouts. If Bpeace is patient enough, our messages break through.

Comments:
Now I can plan a trip to Kabul. At last a shop is opening that might have that one-of-a-kind accessory I'm known for.

Congratulations on the breakthrough, the collegiality of the group, and the never-ending belief that one great idea can change someone's life.
Lovingly,
Elle(n) Lubin-Sherman
 
Wow! This is terrific. It is amazing to see that if we continue to introduce a basic idea that we know is fundamental to success -- in this case, collaboration -- it does eventually take. I feel that there is a lesson in high-context communication here. Something about paying attention to both our business knowledge and their cultural attitudes and pacing.

A joint store will give each of them so much leverage -- financially, creatively, cross-polination with customers (e.g. a customer comes in to buy a dress and sees a matching purse, right Ellen?)

They could do a Success Map together, for the store....The business vision, their allies and resources, new ideas and opportunities, etc.

Can't wait to shop there.
Athena
 
Wow--this is amazing news. It's a REALLY big deal for Afghans to come together like this and I hope the shop will be a great symbol of the success Afghan women can achieve TOGETHER. That's it. I'm coming to Kabul. I really am (next week). Love, Masuda
 
I finally had a few moments to read through the entire blog. It is so amazing how far you and all the associtates have come since that first mission. We have all learned through your efforts and those of the women of Afgan. Hopefully the joint store will become a reality!
Love to all!
Trish
 
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